Impact of celebrity endorsement on brand positioning

Celebrity endorsement is an art that caters to augment the entire look and feel of any business. Such art requires an artist to master it. Jewels by Preeti is a brand that specializes in capitalizing on every opportunity to make its brand value stand out and be apart from all its competitors.

The inception of Jewels by Preeti as a brand happened on the prestigious stage of IIJW, where modern-day superstar Ayushmann Khurrana started his career adorning the gorgeous Polki diamond brooch made by JBP. It has been a colossal turnaround since then, where JBP has boarded numerous achievers from Bollywood to endorse its product.

It has been the mastery of JBP when it comes to delegating the most appropriate jewellery piece to the aptest celeb. JBP follows a stringent process of handpicking jewelry for the celebs by sending them to the respective celebrity stylists and getting them approved beforehand of the shooting.

How did JBP make use of celebrity endorsement to make itself a renowned brand?

The pre-eminent step of transforming any business to brand lies in its superior quality product and services. Although, many times, budding brands fail to leave a mark for its audience due to limited reach and word of mouth. Thus to cater this shortcoming, the concept of celebrity endorsement is introduced and it has been one of the most fruitful advertisement processes ever created.

Jewels By Preeti is a brand that leaves no stone unturned when it comes to product quality and services. It is the vision of JBP to render premium quality products at the best possible market rate. Thus, to maximize the scope for branding and marketing, JBP mastered the skill of celebrity endorsement. And today, JBP is one of the most renowned brands among celebrities.

Celebrity endorsement brings more credibility to the brand, where there is an optimal chance of positive word of mouth for the products. The most common reason for using a celebrity is when the brand's benefits are similar to others in the same category. JBP exercised this opportunity to onboard A listed actors like

  • Salman Khan
  • Akshay Kumar
  • Amitabh Bachchan
  • Tiger Shroff
  • Vidya Balan
  • Ayushmann Khurrana
  • Vaani Kapoor
  • Late Sushant Singh Rajput, and many

The celebrity's personality must match the brand's personality. Some brands often make the mistake of choosing a celebrity to endorse their brands based on their popularity and appeal. Although these attributes are important, it is essential to understand the significant role that a celebrity's personality brings to the brand.

With the importance of credibility, celebrity endorsement does leave a perception of luxury and expensive experience among the buyers. Here, JBP adopts the policy of making jewelry buying available for all. Despite onboarding such a huge number of achievers, JBP has jewelry starting from ₹10,000 only. Thus, it is the perfect one-stop destination if you're looking for an affordable yet the most credible diamond jewelry across the market.