The inception of Jewels by Preeti as a brand happened on the prestigious stage of IIJW, where modern-day superstar Ayushmann Khurrana started his career adorning the gorgeous Polki diamond brooch made by JBP. It has been a colossal turnaround since then, where JBP has boarded numerous achievers from Bollywood to endorse its product.
It has been the mastery of JBP when it comes to delegating the most appropriate jewellery piece to the aptest celeb. JBP follows a stringent process of handpicking jewelry for the celebs by sending them to the respective celebrity stylists and getting them approved beforehand of the shooting.
How did JBP make use of celebrity endorsement to make itself a renowned brand?
The pre-eminent step of transforming any business to brand lies in its superior quality product and services. Although, many times, budding brands fail to leave a mark for its audience due to limited reach and word of mouth. Thus to cater this shortcoming, the concept of celebrity endorsement is introduced and it has been one of the most fruitful advertisement processes ever created.
Jewels By Preeti is a brand that leaves no stone unturned when it comes to product quality and services. It is the vision of JBP to render premium quality products at the best possible market rate. Thus, to maximize the scope for branding and marketing, JBP mastered the skill of celebrity endorsement. And today, JBP is one of the most renowned brands among celebrities.
Celebrity endorsement brings more credibility to the brand, where there is an optimal chance of positive word of mouth for the products. The most common reason for using a celebrity is when the brand's benefits are similar to others in the same category. JBP exercised this opportunity to onboard A listed actors like
The celebrity's personality must match the brand's personality. Some brands often make the mistake of choosing a celebrity to endorse their brands based on their popularity and appeal. Although these attributes are important, it is essential to understand the significant role that a celebrity's personality brings to the brand.
With the importance of credibility, celebrity endorsement does leave a perception of luxury and expensive experience among the buyers. Here, JBP adopts the policy of making jewelry buying available for all. Despite onboarding such a huge number of achievers, JBP has jewelry starting from ₹10,000 only. Thus, it is the perfect one-stop destination if you're looking for an affordable yet the most credible diamond jewelry across the market.
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Every year, ring styles evolve. Jewelry has always been the quickest way into a girl's heart. In that case, here is your definitive guide to the greatest engagement rings in 2022. Only the most popular engagement ring styles! Every single one of these exquisitely created works of art will melt her heart. Persuade her to say 'yes!'
Rose Gold Ring
Cherish the beauty of awesomely crafted golden rose in a ring that categorically draws the silhouette of royalty and luxury all throughout the ring. Range over this beautifully crafted diamond ring coupled with 18kt diamond ring with plethora of round diamonds.
Ruby Rails diamond ring
Find your favorite ring that fits your requirement and remain as the most attractive person in a party with our 18kt gold ring studded with loads of round and baguette diamonds and a vivid ruby stone.
Jewel Jubilance Ring
Being deeply loved by someone gives you strength, while loving someone deeply gives you courage. Similarly, you can adorn the symbol of love in the form of Jewel Jubilance ring made in 22 carat gold with emerald, ruby stones, and #polki diamonds. Express your feelings and take your relationship to another level of love.
Wrapping Up
This marks the end of our article, where we are honoured to present some of our beguiling collection in front of you. We hope you've liked our presentation, do reach out to us if any of the aforementioned product excites you!
]]>Partygoers would confess that dressing up for a party is one of the most enjoyable elements of attending one. The accolades keep pouring even after the celebration is over if you can dress to impress.
Gorgeous diamond jewellery converts a good dress into a beautiful one in an instant. As diamonds are so ubiquitous, adding a few sets of valuable diamond jewellery to your collection may help you unwind, especially while hunting for the perfect accessories for your clothing.
Anything from stud earrings to diamond bracelets doubles as traditional party wear accessories that any lady should invest in if she wants to keep ahead of the fashion game.
Here is a list of several sorts of jewellery for the partygoer to help you prepare.
Stud earrings
Diamonds are for cool chicks, and earrings are one piece of jewellery that no lady should leave the room without. The mix of earrings and diamonds in stud form creates an appearance that is impossible to ignore! They look great with a cocktail dress for a formal occasion or a club setting.
Diamond Ring
A diamond ring complements every outfit and may be worn by men as well. Diamond rings with two bands stand out more, especially if you're attending a glitzy party.
Diamond Necklace
Wear a stunning diamond necklace with your party dress if you want to take it up a notch or two. A stunning diamond necklace gives beauty to even the most basic party dress and makes you distinctive.
Bracelets
Delicate bracelets are frequently seen on women who like to show off their wrists. They are a wonderful combination of beauty ideals and inventiveness, handcrafted to perfection.
Wrapping Up
It is never too late to purchase diamond jewellery. If you're just starting with your jewellery collection, it's a good idea to start with a few core pieces of diamond jewellery. You may wear them to work, home, events, and even when out with your pals.
Browse our stunning range of diamond ornaments at the Jewel by Preeti online jewellery store. All of our diamonds are quality guaranteed and accredited as one of India's most reputable fine jewellery providers.
]]>These four qualities of a diamond are the key components that impact its beauty and structure. The 4C’s interact with each other within the diamond. They dictate how the diamond appears and how high quality it is. As an example, the diamond’s ability to reflect light back to your eyes depends primarily on cut quality but also on color and clarity.
Cut
The 'Cut' of a diamond is possibly the most essential feature of its quality that influences its attractiveness. The quality of a diamond's angles, dimensions, matching aspects, sparkle, fire, light scattering, and finishing elements is referred to as its cut.
Color
Diamond color is measured in terms of how white or colorless a diamond is. The color scale goes from D to Z, with D being the most colorless and Z holding a distinct brown or yellow hue. The diamond color chart below demonstrates how each grade appears next to each other..
Clarity
The third most essential trait on the list. Choose an eye-clean diamond. Inclusions and blemishes should not detract from a diamond's brightness or fire.
Carat
Often when people hear the term “Carat Weight,” they think it refers to the size of the diamond. In actuality, Carat refers to the weight of the diamond, not how large the stone is.
Wrapping Up
Each of the four C's contributes to the overall beauty of a diamond and distinguishes each stone. A diamond, on the other hand, should be considered as an organic whole. Because the eye has difficulties distinguishing one diamond feature, such as Clarity or Color, it is critical to analyze how the four C's interact with one another.
]]>Types of Uncut Diamonds
Uncut loose diamonds come in a variety of shapes, hues, sizes, and clarity. They can be congo cubes, triangles, or semi-gem grade white and gray cubes. Diamonds that are commonly seen are cut diamonds with asymmetrical facet and cutting. The value of a cut diamond is determined by the 4Cs: cut, clarity, color, and carat. The most essential component in determining value is the cut, which influences how much light a diamond will refract and emit.
Cut in no way refers to a diamond’s shape, it refers mostly to the proportion, symmetry and polish. These properties together then reflect the value of a diamond. It takes a considerable skill set to cut a diamond and thus is pricier than uncut diamonds.
Nature of rough diamonds
The price of an uncut diamond also depends on the carat (size), clarity and color.
Wrapping Up
Diamonds shine brilliantly because each cut and facet improves the diamond's capacity to radiate light. The cut is mainly concerned with the symmetry and shine of the stone. An uncut diamond lacks the brightness and brilliance of a cut diamond. Uncut diamonds are measured and appraised in India and are normally less expensive than cut and polished diamonds.
]]>Round cut diamonds in comparison with fancy diamonds offer a lot of impeccable characteristics, which makes it a stand out performer among all the available diamonds in the market. Some of the features are:
Now talking about the quandary of purchasing round cut diamonds or fancy diamonds. The most commonly found diamond in the world market is the round brilliant cut diamond, which means that investing in a round cut brilliant diamond gives you access to a larger resale market.
Also, round cut diamonds offer solid durability and supreme looks, which render greater value to this purchased commodity among all other options available when buying a diamond.
Many people wonder about diamonds' value as an investment as well as a means of ensuring a happy future for a newly engaged bride or groom-to-be. The question stands: Are round diamonds a good investment for the future? Any investment has the potential to produce unanticipated effects. While diamond prices fluctuate widely, the demand for round diamonds remains high across the world.
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